I didn't come to this idea from a spreadsheet - I came to it from a locker room. Hockey gave me
everything: the friendships, the discipline, the identity, and a mental health outlet that carried
me through the hardest years of growing up. That's not a talking point. It's the reason I've spent
my entire career inside this industry, from the ice to the retail floor to the brand war room.
And it's exactly why the problem in front of us matters so much. Equipment costs have
hyper-inflated. Club and league fees keep climbing. Families who want nothing more than to
give their kids what sport gave me are being priced out - quietly, year after year, one rising
cost at a time. The families most in need of what sport offers are increasingly the ones who can
least afford it.
I'm not approaching that problem as an outsider. I'm approaching it with a lifetime of retail
supply chain expertise, direct relationships across the world's largest sporting goods brands, and
a business background forged in scaling a business 4x. Athlete Xchange exists to
take every advantage I've built over a career in this industry and turn it into lower barriers to
entry for the next generation of athletes.